Students, past and present, are what any university should be all about. Faculty and staff are vital as well, but students are unique in that they will forever fill a role—whether they are current students or long graduated. It would be easy to lose track of most graduates after they embark on their various careers, but doing so would be a huge mistake on any university’s part.
Why? They create the university’s reputation, which relies in large part on how successful graduates are in the real world. This process is self-feeding as well. If a school becomes well known for producing graduates that are intelligent, innovative, and effective in their fields, then its reputation will grow. New graduates will have better job prospects because they went to a well-known school, and the process will continue.